TikTok is introducing a new feature that allows them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the company disclosed that it currently hosts over 1 billion AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global release. This advancement aligns with a increase in AI content, spurred by emerging video-generation tools.
AI Proliferation Online
Recent reports that nearly one in 10 of the most rapidly expanding video streams on a competing service only show content made by AI. A large amount of this output is classified as low-quality AI content, a label for poor-quality, factory-style content that is often illogical or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, including AI artwork to educational videos, and we aim to provide users the ability to increase or decrease of that, based on their own likes,” commented a platform representative.
Volume and Proportions
The service disclosed that there are now over a billion videos on its service identified as AI-generated. Collectively, more than 100 million videos are uploaded to the app every day, making AI-generated material a limited part of its total content library.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of AI content they see by opening the “manage topic” setting in the app and picking the AI content topic. Additional categories that can already be controlled under the setting include news, fashion, beauty, and movement.
Content Labeling and Policies
Its guidelines oblige creators to identify “realistic” artificially created content, and it prohibits malicious fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
In addition, the platform will henceforth add an artificially created tag to content made using its own AI tools, or identified by an cross-platform project for spotting content made by AI. This measure is designed to help prevent users from attempting to circumvent the disclosure requirement.
Educational Initiatives
TikTok is additionally introducing a $2 million educational fund for experts and organizations to produce educational content about ethical AI use. This project will assist educational bodies focused on training coding and technology.
Content Safety Approach
The platform has supported its moderation strategy, following debate over plans to make redundant numerous content moderators in the UK. The company is planning to eliminate a significant number of roles in its user protection team in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A company official explained that people-led review would still have a role, but automated tools can safeguard staff by filtering out the most harmful content ahead of it has to be seen by people. The company reported a 76% decrease in shocking and graphic content reviewed by content reviewers over the previous year due to reliance on its AI tools.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”
